While a lot of people say some variation of your brand is what people say about you when you’re not in the room, that’s not exactly empowering or even positive thinking. Who wants to be worried about what’s being said about them when they’re not around?!
During the branding process, you have the unique ability to take charge of what you want your brand to be, who you’re speaking to, and what the vision is going forward. Lack of brand clarity, however, can stop progress in its tracks.
When you don’t have clarity in your brand, you end up having a harder time building a community, selling your offers, and building the business you want to live in. It’s vitally important to be totally clear about how you present yourself to your audience and what your brand signifies to the people you want to work with most.
So if you’re struggling to cultivate brand clarity, this post is for you! Read on for 3 ways to find your brand clarity and stand out.
When it comes to brand clarity, you can’t expect people to be mind readers. If you’re not clear about your brand, other people won’t be either. You have to start with your own brand clarity within how you approach and think about your work then translate that to others so they are entirely clear on your positioning.
(Btw, if you’re not sure what that means, I like this simple definition to sum up positioning: “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, showing how you’re different from others and why you’re the obvious choice for a certain subset of people.)
“To have brand clarity, you have to know what your brand stands for, and what it doesn’t. This can definitely look like defining your values, both as a founder and from a company point of view.”-MILA YOLI
Excellent questions to get you started with brand clarity include questions around what you love about what you do, why you started your business, and how you want clients to feel within your transformation.
To have brand clarity, you have to know what your brand stands for, and what it doesn’t. This can definitely look like defining your values, both as a founder and from a company point of view. I also like to advise my 1-1 clients to really go in-depth here.
Then, once they know those values it’s much more possible to think about who shares those values, what they care about, and where your interests overlap. From there, it’s a stepover to building a compelling offer that serves their needs and is a perfectly aligned match for where they are in life or business.
Now that you have answers to the in-depth questions behind your brand and aligned your values between yourself and your audience, it’s time to act on what your audience desires. Through your offerings, we want to create purposeful services and products that people want to buy because they’re on their level and served at the right time in their customer journey.
You can determine what your audience truly wants by doing customer research. Ask people you know, do a poll on Instagram, or seek out your ideal clients and ask them to fill out a survey or hop on a quick market research call. You can make tweaks to your offer based on what you hear from your network and discover brand clarity by way of your audience.
Are you seeking clarity on what next step to take in your business? Discover how to take action on your dream business.
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While a lot of people say some variation of your brand is what people say about you when you’re not in the room, that’s not exactly empowering or even positive thinking. Who wants to be worried about what’s being said about them when they’re not around?! During the branding process, you have the unique ability […]
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Mila Yoli is a brand and image strategist who helps creative entrepreneurs to create a brand that makes a lasting impression.
Mila Yoli is a psychology-rooted brand and image strategist who helps creative entrepreneurs to create a brand that makes a lasting impression.