Heard the buzz around brand strategy, but still not *quite* sure what it is or how it could help your brand? I totally hear you!

Great brand strategy should activate your audience to take action and be inspired to work with you. In short, it’s everything within your business that communicates what you’re about, from your visual brand to your messaging, marketing pieces, and what you offer. It’s about discovering your brand values, core essence, guiding aesthetic and imagery, and strategies that take you closer towards both the you you’re becoming and who you are within.

The ULTIMATE goal of brand strategy is to take a good, long look at your industry, reflect deeply on who you are, and transform that into a strategy and direction that takes you in the direction of success.

What other elements should it include and how can we know for sure that it’s working for you? Keep reading for the answers, plus the biggest mistake I see people make with their brand strategy.

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Brand Strategy Goes In-Depth

There are many kinds of creative professionals who offer brand strategy as a service, from brand & web designers to copywriters and business coaches. 

General elements of these brand strategy guides include core values, positioning points, client personas, competitor analysis, and content pillars, but they may also include things like creative direction, photography guidance, and other visual considerations. 

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“The ULTIMATE goal of brand strategy is to take a good, long look at your industry, reflect deeply on who you are, and transform that into a strategy and direction that takes you in the direction of success.”

@Presenceology

Of course, this can vary greatly depending on the kind of person you choose to work with on your brand strategy and your overall objectives for outsourcing strategy in the first place.

What we do here at Presenceology is different from the rest because we do all this and more. You see, brand strategy is all about going into extensive depth about your strengths and weaknesses, your X factor and uniquenesses so people not only SEE the real you– they want to be part of what you’re doing in a big way. 

It’s about MAGNETIZING and ATTRACTING people who say hell yes to working with you because they’re excited about not just what you’re offering but how you’re delivering on your promises as a brand. Which leads into my next point…

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Brand Strategy is About Cultivating a Unique Presence

Do you know what gets neglected most in brand strategy? Presence.

Something I’ve learned as a brand and image strategist is that everything (and I mean everything) in your business comes down to presence. Positioning yourself as an industry expert isn’t solely how you look online. It comes down to things like etiquette, appearance, voice, deportment, brand identity, confidence, and also personal growth. 

In other words, you can’t just brand yourself as if people will only be seeing you on a screen and call it a day. Successful business owners are thought leaders and experts who thrive because they operate from a holistic strategy designed for what makes them unique. 

They perform just as well on 1-1 Zoom calls as they do in an email, an Instagram post, or even a webpage not simply because their brands are that holy grail of consistency, but because they have figured out everything from what colors best communicate their brand to the core features of their voice, aesthetic style, and how they function both in-person and online. They don’t apologize for who they are or try to imitate someone else. They are true to who they are and hire other experts to help them leverage it in a profoundly powerful way.

Since I have a background in psychology, we work together to go in-depth to the core. We take the time to understand you so we can leverage your unique talents, passions, and abilities to the world. How cool is that?!

We build brands through the four pillars of a presence-driven brand: your compelling offer, business brand, client attraction plan, and your personal presence. Time and again, this is a proven process that has worked for my clients, and I know it can work for you too!

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Brand Strategy is Made To Attract Your Dream Clients

If you spend a bit of time hanging around the creative entrepreneurship space online, you’ll see many, many things promising to attract your dream clients to you. If I’m honest, brand strategy is among the best and most important ways that you can accomplish this in your business. While plenty of business owners start out their business with fun colors, a logo, and maybe just an *idea* of what they want to offer, this will only get you so far. 

When you know what you offer, what your brand looks like (and why), your personal presence is on lock, and your attraction plan (aka, your marketing) is figured out, you’ll have a MUCH easier time bringing in the people who make your business a joy to work in each day.

At the end of the day, that’s what we’re ultimately after, right?

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Are you ready to discover a presence-driven brand through a brand strategy designed for you?

Head over to my work with us page.

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