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The 4 pillars of brand presence

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July 25, 2022

Great brands have a presence, a vibe, a quality that you just can’t shake. They stand out not just because they take risks but because we know and love the way they show up.

For women entrepreneurs, this is a huge way to ensure that your brand will be successful for years to come and only ever continue to grow as you do. 

Something we see too often is business owners who choose fun colors and a logo but don’t do the full work of positioning themselves for maximum success online, as a founder-driven brand that aligns beautifully with what you offer.

At Presenceology, we help clients build their brands through what we call the 4 pillars of a presence-driven brand: your compelling offer, business brand, client-attraction plan, and personal presence. 

Keep reading to learn about these pillars of brand presence, and why you need them to experience success as an entrepreneur.

Your Compelling Offer

Behind every powerhouse brand is a compelling offer (for a specific and niched audience) that is the perfect combination of your “special you factor,” unique talents, skills, and knowledge. 

This is where you want to dial in your signature offer and ensure that your offer suite (aka, all your services) is created in a way that entices people to buy because they want and need what you offer.

Your Business Brand

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“Great brands have a presence, a vibe, a quality that you just can’t shake. They stand out not just because they take risks but because we know and love the way they show up.”

-MILA YOLI

@PRESENCEOLOGY

You need a PLAN and STRATEGY for your business, brand, and overall life. We’ll get crystal clear on your larger mission and purpose, who you’re trying to attract, and what you want to build today, tomorrow, and five years from now. We believe everything you create within your brand is based on where you want to go and who you want to be.

Through brand strategy and visual direction, you’ll discover what your brand will look, sound, and feel like so clients are authentically connected to your work.

Your Client-Attraction Plan

It’s time to grab the megaphone and let people know you’re out here! In your client attraction plan, you’ll figure out how to establish yourself as an authority and communicate consistently with your audience to develop long-term relationships within your community.

You’ll accomplish this through intentional marketing that helps you discover where to hang out online, what content will help people take notice, and ways to show up sustainably so you can build your brand without feeling the stress of the algorithm.

Your Personal Presence

You can have a gorgeous website and powerhouse social media strategy, but it won’t matter if you can’t represent your brand accurately and consistently. In the presence stage, you will do the work of transforming into a powerful ambassador for your brand who has a voice that resonates with your ideal clients.

As a brand strategist with a master’s in psychology, I’m a pro at getting inside how people think, how you show up, and what you can do to make your presence magnetizing to the people you want to work with most. Through branding, marketing, deportment, and image strategy, we fire on all cylinders to make sure you’re fully ready to get in front of your audience and kill it!

Are you ready to cultivate a presence-driven brand?

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Mila Yoli is a brand and image strategist who helps creative entrepreneurs to create a brand that makes a lasting impression.

@presenceology

Mila Yoli is a psychology-rooted brand and image strategist who helps creative entrepreneurs to create a brand that makes a lasting impression.