Having a strong brand presence isn’t just about what your brand looks like, what you wear, or even your tone of voice. It’s the way your brand makes people feel and the impact it creates among the people who work with your business.
Here at Presenceology, we’re redefining the art of influence via the science of presence because successful brands, at their heart, thrive because they have a strong brand presence.
Keep reading for the 3 ways to have a strong brand presence.
Your brand presence begins with a psychology-driven approach. One of the pillars of your brand is your audience attraction plan because we need to know not only who you want to bring into your business, but also how we’re going to reach them and speak to them. A great brand will have a combination of approaches, from social media to ads strategy, content, referral relationships, and more.
What we do as part of building your client attraction plan is letting your people know you’re here and you’re ready to work with them. We establish you as an authority and an expert and communicate consistently with your audience by showing up where they’re hanging out, speaking their language, and serving up offers that align with where they are in their unique journey.
In the building of your brand, we focus on your unique factors and create a mindful action plan to communicate those to the world so you can grow your business with ease.
“Having a strong brand presence isn’t just about what your brand looks like, what you wear, or even your tone of voice. It’s the way your brand makes people feel and the impact it creates among the people who work with your business.”@Presenceology
I’m going to throw something really crazy at you: in order to be a successful entrepreneur, you have to have a strong sense of identity. Here’s why: when you know who you are, you can help others see who they are, too. Self-confident people are aware of who they are, what makes them tick, what they love to do, and even the things that make them successful.
Are you the kind of person who loves to wake up at 6 am? Or are you a night owl? Are you a creative or more of an analytical type? Do you thrive on calls with your clients or do you prefer to step back and do the work individually before presenting a concept?
Obviously, these are just examples and starting points. Our goal with your you factor is getting REALLY clear about how you thrive, what you love to do, what makes you special from others, and how we can communicate that to the world to repel the ones you don’t want and attract the ones you do?
Something we like to say around here is that good brands aren’t built simply to live on a computer screen. We want to think about the people behind the screens and how we’ll be received by the people we want to work with most. That comes down to the colors you wear, how you show up to virtual meetings, your talking points on podcasts, and even things like whether you’re an introvert or extrovert.
I myself am an introvert. That doesn’t mean I don’t like people but rather, that I need time to myself after I spend time with others to recuperate the energy spent with others. Extroverts, on the other hand, are energized by interaction.
It’s a myth that you have to be an extrovert to be a well-known thought leader. I don’t see introversion as a weakness because it makes me more diligent, studious, and thoughtful, which are all qualities that have fueled my growth as an entrepreneur and business owner.
We simply need to be self-aware of our qualities, our strengths and weaknesses, and then have the ability to harness them into powerful assets that bring in aligned people who GET US and feel excited by the work we’re doing.
You may notice that nowhere in this section do I talk about styling. While it’s certainly a factor (hello, brand photoshoots!), image strategy is not merely about how you look. It’s the energy you exude, your deportment, and the way that you simply show up in the world.
While some people are a loud-and-proud presence in every room, others are a more thoughtful, introspective presence that asks insightful questions and is a listener. Both of those presences can make people feel special and seen. It’s just a matter of how you leverage them to interact with others in the world.
Want to be completely sure you’re developing a strong brand presence?
Get my free guide that’s all about getting out of your own way, discovering your magic factor, and starting the work of creating your signature brand.
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Mila Yoli is a brand and image strategist who helps creative entrepreneurs to create a brand that makes a lasting impression.
Mila Yoli is a psychology-rooted brand and image strategist who helps creative entrepreneurs to create a brand that makes a lasting impression.